The 1970s was a decade of social and cultural change, and African American women’s hairstyles reflected this shift. As the Black Power movement gained momentum, many women embraced natural hairstyles as a symbol of pride and self-expression. This era witnessed the rise of iconic styles that continue to inspire and influence contemporary trends. Let’s journey back in time and explore the diverse and captivating hairstyles that defined the 1970s for African American women.
The Afro: A Symbol of Black Power
The Afro, also known as the “natural,” emerged as a powerful symbol of Black pride and self-acceptance during the 1970s. This voluminous, unprocessed hairstyle represented a rejection of Eurocentric beauty standards and a celebration of Black beauty in its natural form. The Afro was a statement of liberation, showcasing the inherent beauty of Black hair.
“The Afro was more than just a hairstyle; it was a powerful statement of cultural identity and a rejection of colonial beauty standards,” says Dr. Amani Karenga, a renowned cultural historian.
The Jheri Curl: A Trend that Transcended the Decade
The Jheri curl, a chemically treated hairstyle, was a popular trend throughout the 1980s but gained immense popularity in the late 1970s. This style involved a chemical process that created loose, bouncy curls, adding volume and texture to the hair. While the Jheri curl required extensive maintenance and care, it offered a glamorous and sophisticated look that was embraced by many African American women.
Braids and Cornrows: Versatile and Practical Styles
Braids and cornrows were essential elements of African American hairstyles in the 1970s, and their popularity has endured to this day. These protective styles offered both practicality and style. Braids were versatile and could be worn in various ways, from simple single braids to intricate plaits. Cornrows, characterized by their close-to-the-scalp braids, offered a sleek and elegant look. These styles were not only fashionable but also provided a way to manage hair length and protect it from damage.
The Perm: A Transformation for Texture and Style
Perms, a chemical process that straightened hair, were widely popular in the 1970s, offering African American women a way to alter their hair texture. Perms allowed women to embrace a more straightened look, often achieved with styles like afros, feathered cuts, or layered bobs.
The Influence of Popular Culture
The hairstyles of the 1970s were heavily influenced by popular culture. Iconic figures like Diana Ross, Donna Summer, and the legendary women of the “Soul Train” dance show helped shape the trends. Movies, music, and television all played a role in shaping the beauty standards of the time. These influences contributed to the diversity of styles, from the sleek and sophisticated to the bold and rebellious.
The Continued Legacy of 1970s Hairstyles
The hairstyles of the 1970s continue to influence contemporary trends. The Afro has enjoyed a resurgence in recent years, becoming a symbol of empowerment and self-expression. Braids and cornrows remain a popular and versatile choice, while perms and chemical treatments continue to be a part of hair styling. The 1970s hairstyles represent a pivotal period in African American beauty and style, demonstrating the transformative power of hair and its ability to reflect cultural identity and social change.
Frequently Asked Questions
Q: What were some of the common hair products used in the 1970s?
A: Popular hair products in the 1970s included hair oils, curl activators, relaxers, and hairspray.
Q: How did 1970s hairstyles differ from those of earlier decades?
A: The 1970s witnessed a shift towards natural hairstyles and a rejection of Eurocentric beauty standards. Earlier decades often emphasized straightening and mimicking European hair textures.
Q: Did 1970s hairstyles influence modern hair trends?
A: Yes, many 1970s hairstyles, like the Afro, braids, and cornrows, have experienced a revival in recent years and continue to inspire contemporary hair trends.
Q: What are some of the challenges associated with maintaining 1970s hairstyles?
A: Maintaining certain 1970s hairstyles, like the Jheri curl or perms, required extensive care and maintenance, including frequent trips to the salon and specific hair products. Natural hairstyles like the Afro also required regular attention, especially for styling and upkeep.
African American women with afros in the 1970s
African American women with braids and cornrows in the 1970s
African American woman with a Jheri curl in the 1970s
If you’re interested in learning more about African American hairstyles through the ages, check out our articles on African American women magazines or African hair bun.
The hairstyles of the 1970s stand as a testament to the power of self-expression and the evolution of beauty standards. They remind us that hair is a powerful tool for cultural identity and a canvas for creativity.
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